Good
Customer Service Is More Than Good PR
- Patricia Fripp
In the throes and stresses of our workday
lives, we sometimes forget how our customers
see us. One single negative contact can
ruin your reputation in the eyes of not
only that one customer -- but everyone
he or she knows as well. After all, word
of mouth works both for or against you.
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full Business Article
How
to Cure Damaging Customer Support Writing
- Heather Reimer
Customer support writing has a public
relations problem. When it's good, you
scarcely notice it. When it's bad, it
can sabotage a company and go undetected
for a long time. Then heads roll.
It's tempting to make excuses for the
overworked and much-maligned customer
support staffers. Working in customer
service is like wearing a sign saying,
"Kick me". It's a tough, thankless
job. But it's a hugely important one
that can be either a great boon to a
company or a great liability.
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full Customer Support Article
How
to Write Customer Service E-mails Like
a Pro - Heather Reimer
Sometimes as part of my work I'm asked
to mediate between customers and website
owners in dispute. As such, I get to
read e-mail correspondence between both
parties and I'm often appalled by what
I read.
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full Customer Support Article
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